By now you should have heard of the video “Gangnam Style” by the South Korean rapper Psy.
It became the most viewed video in YouTube history with over 1 billion views and the rapper gained worldwide fame in less than a year’s time.
Considering that this video was only released in July last year, it has already spurs numerous parodies and even the UN recognizes Psy’s widespread fame and influence in pop culture. Source:Wikipedia
So what makes this video so popular within such a short period of time?
Here is my own observation:
1. Be Different.
If you have seen the video, it would not make any sense to you what the rapper is trying to convey. It doesn’t help that I cannot understand Korean either:
All I see is this funny looking character dancing in all sorts of random places: boat, elevator, parking lot, subway station..and doing simple dance moves.
2. Combination of Odd Factors Create Unexpectedness:
Random places, simple but comical moves, catchy music, short lyrics.
All odd factors combine into one result: funny and widespread fame.
3. High Entertainment Value:
When I first watched this video last year, I burst out laughing: it was so random yet it is hilarious with comical dance moves in “makes no sense to me” type of locations.
All I hear is this “Sexy Lady” word in the background….
If you are different, bold and provide high value (entertainment), you are definitely going to stand out from the crowd.
Here is the video : Warning: some s.e.x.u.a.l suggestive dance moves
Equally hilarious is the NASA version of Gangnam Style: