“Success is achieved by developing our strengths, not by eliminating our weaknesses ” – Marilyn vos Savant
If you have a choice in which area you want to spend your time on, it would be the area of your strength.
For example, I am terrible at technical things such as coding, PHP, website design, graphic design et…If you run a website or blog, you will have to deal with all these technical details.
Instead of learning this all by myself (except maybe some basic understanding of coding), I rather outsource this to a freelancer or just ask my techsavvy husband or friends for advice.
The time that have taken you to learn all these new knowledge could be better spent on what is important for the future direction of my blog like business development, marketing, strategy, execution and writing.
Do you see where I am going? – Work on your strengths, not your weaknesses. Outsource your weaknesses to professionals.
Imagine this scenario:
1. If I spend time doing administrative work myself, I save around $30,000 (estimate) for a Personal Assistant/Administrative Assistant. Money Saved: $30,000
2. I hire an Administrative Assistant who handles my calls, customer service and paperwork.
The time that is freed up, I used it to develop new clients, leads or business development which can bring me an additional revenue of $100,000 a year. (assuming you make a correct projection of what the revenue will be): Net Money earned is $70,000
This is only an example of how you weight the importance of either going to improve your weakness or leverage your strength.