“Your brand is what people say about you when you’re not in the room ” ~ Jeff Bezos, founder of Amazon
For the next two weeks I will continue my daily tips series…I start this series last month but didn’t manage to continue until now.
The daily tips series are very short but practical tips on how to live more successfully.
Tip # 6 is about the art of personal branding and why you should consider putting importance on how you convey your persona in your career and interaction with others:
All successful companies do branding for their products and company.
Have you heard of Nike?
What images come up in your mind?
For me it is their famous Swoosh logo and their tagline: “Just Do It” and the need to take action.
Branding is a very important skill that is not only applicable to big multinational corporations but it also applies to our life and career:
1. How do you come across to people: Professional, relaxed, casual, witty or serious?
2. How do you present yourself in interviews and resume writing? Do you write long detailed descriptions or you tend to be concise and to the point?
3. How would friends and family describe your personality and behaviors?
4. How would you describe yourself?
5. Is your own perception consistent with the perception of others?
Every detail and feature that we present to the outside world is one way or another an aspect of personal branding.
For example, this blog’s design and layout is a form of branding.
My writing style, topic choice and others all form the kind of perception you have of me and the blog.
Even though you might not have met me in person, you definitely tell whether I am to the point (concise) or tend to use flowery language to express my ideas..
What is your personal branding?
How do you want to perceive by the outside world? Don’t discount your image in day to day interaction.
Remember that perception is reality.
So try to accurately convey the image you want others to have of you.
Don’t try to fake it but rather focus on being the kind of person that every one wants to hire, or do business with.
What do you think?